That link is only available to trib subscribers... do you have another link?

But, I did see the article (that I think you're referring to) in print. Here's a quick summary: A (female) marketing exec for Leo Burnett is supposedly an expert on "men". She's stereotyped them into a few basic types. I don't remember the names, but they're basically equivalent to "family-focused nerd", "corporate ladder climber", "old fashioned slob", and "metrosexual".

She's perplexed as to why she can't find a date. Perhaps the stereotyping is useful for marketing purposes but, when it becomes your real world view, that sure can't help your social life.